Guest Lecture Programme on Customer Relationship Management

Department of Management Studies, VMKV Engineering College, Salem has organised a guest lecture programme on Customer Relationship Management for Management students on 08 September 2018 in our MBA Seminar hall. Professor Dr. C. S. Ramanigopal, Head of the Department welcomed the resource person and participants. Mr. K. K. Karthikeyan, Senior Administrator - Catering, Annapoorna Medical College and Hospital, Salem delivered lecture about Customer Relationship Management. He explained very well about the importance of CRM and the current practices in service sector. Around 40 students were benefitted through the programme.